Marketing & Exports

 

Marketing

At Emami Paper, marketing hinges around the simple concept of growing sales by giving the customer what they want it.

For its newsprint business, the Company makes direct sales to major publishing houses, which enables the Company to make prompt and timely delivery. In order to achieve this, the daily production and dispatch schedule is circulated among all shopfloor members to integrate its manufacturing function with its marketing.

For its writing and printing paper, the Company sells its output through a network of dealers located in Kolkata, Patna, Ranchi, Raipur, Siliguri, Cuttack and Chennai. The strategic location of its dealers enables it to adequately service demand emerging from these pockets. It also sells its writing and printing paper through institutional sales to educational and government institutions.


At Emami Paper, we empower our customers to do so consistently through a rigorous supply chain management that comprises the following features :

  • The dedication of parts of our installed capacities to our customers, resulting in output predictability.

  • The replenishment of the customer's inventory as per their requirements (every day to once a week)

  • An ability to cater to unforeseen customer needs through the provision of an adequate and fresh buffer stock at all times.

  • The ability to cater to batches as small as 9 MT to as large as 16 MT

  • A month wise production schedule that integrates the requirements of the marketplace with the reality on the shopfloor.

  • The supply of nearly 90% of the production within a 400km radius (across the states of Orissa, West Bengal, Bihar and Jharkhand)


  • MULTI LAYER COATED BOARD PROJECT

  • The company has set up a state-of-the-art Multi-Layer Coated Board plant with an annual capacity of 1,32,000 TPA and 10.5 MW Captive Power Plant at Balgopalpur, Balasore, Odisha. The Company is producing high-end packaging board product for usage in pharmaceuticals, healthcare, FMCG goods, consumer durable goods and food product industries, in various gsm ranging from 170 to 450. The project has created direct and indirect employment for about 2000 persons.

  • The company focuses only on high-end segment of virgin fiber board with its brands Emami Maxo Fold & Emami Glamkot and also developed Emami Eco Strong brand for recycled board and established as quality manufacturer in the country. Market growth for the virgin grade segment continued to be robust due to increasing thrust on good quality packaging for consumer products. In spite of competition from established manufacturers, the company has achieved 100% capacity utilization in March 2016 and sold its product to leading printers for high-end use.

  • The Coated Board Plant has started commercial operation on 25th March, 2016 and is now operating consistently and delivering superior quality paperboard. The adoption of advanced technology in this plant has helped in reducing consumption of wood pulp, Chemical, water and energy while improving margins for the Company. The company intends to leverage the scale of operations and technology advantage, to reduce input cost further while delivering enhanced performance of its paperboards.
 
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