Marketing

At Emami Paper, marketing hinges around the simple concept of growing sales by giving the customer what they want it.

For its newsprint business, the Company makes direct sales to major publishing houses, which enables the Company to make prompt and timely delivery. In order to achieve this, the daily production and dispatch schedule is circulated among all shopfloor members to integrate its manufacturing function with its marketing.

For its writing and printing paper, the Company sells its output through a network of dealers located in Kolkata, Patna, Ranchi, Raipur, Siliguri, Cuttack and Chennai. The strategic location of its dealers enables it to adequately service demand emerging from these pockets. It also sells its writing and printing paper through institutional sales to educational and government institutions.

At Emami Paper, we empower our customers to do so consistently through a rigorous supply chain management that comprises the following features :

• The dedication of parts of our installed capacities to our customers, resulting in output predictability.


• The replenishment of the customer's inventory as per their requirements (every day to once a week)


• An ability to cater to unforeseen customer needs through the provision of an adequate and fresh buffer stock at all times.


• The ability to cater to batches as small as 9 MT to as large as 16 MT


• A month wise production schedule that integrates the requirements of the marketplace with the reality on the shopfloor.


• The supply of nearly 90% of the production within a 400km radius (across the states of Orissa, West Bengal, Bihar and Jharkhand)