The newsprint market in India is characterized with voluminous demand and high growth rate. However capacity of Indian paper mills is insufficient to meet the demand and almost 50% of the demand is met by way of import of newsprint. Thus this market is still very much open to absorb further expansions by the Indian Players, provided quality newsprint as per customer requirements are supplied at a competitive price. The National Youth Readership study in 2009 discloses following interesting facts those have major bearing over the Indian newsprint market. Nearly 24% of the household have newspaper subscription. Four out of every seven households of graduates and three of every eight urban households with literates buy a newspaper. Despite television being the most popular source of information (78%), followed by newspapers (53%), the later cored over television for news and current affairs information source. Literacy increased from 64.83% in 2001 to 74.04% in 2011, as per census 2011. India has more daily newspaper than any other nation and out of world's 100 largest newspapers 20 are Indian. The demand of newsprint in India is expected to grow at a rate of 9% and India's paper consumption will increase from 2 Million tons in 2010-11 to 3 Million tons in 2015-16. Manufacturing newsprint through the waste paper is prevalent in India. Since India does not have a developed waste paper collection system, raw material availability is low and prices are high. Consequently, imports of waste paper accounts for 55-60% of the total waste paper consumed (mostly from the US, the world's largest waste paper market).